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Venture Development Workshop: Customer Definition

September 26th @ 6:00 pm - 8:00 pm CDT

Free

Who is your customer? In this session, we’ll learn how to identify what is arguably the most important player in your business: the paying customer. We’ll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a “beachhead market”), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.

Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops. Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.

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Details

Date:
September 26th
Time:
6:00 pm - 8:00 pm CDT
Cost:
Free
Website:
https://www.eventbrite.com/e/venture-development-workshop-customer-definition-tickets-410809491247?aff=website

Venue

Lilie
Liu Idea Lab for Innovation & Entrepreneurship, 1st Floor, Cambridge Office Building on campus
Houston, TX United States
View Venue Website

Organizer

Liu Idea Lab